How to fix 'Crawled - currently not indexed'

This status means Google has visited your page but decided not to include it in the search index. It is usually a sign of quality or duplication issues.

What is wrong

When you see this in Google Search Console, it indicates the technical crawl was successful, but the URL failed the 'quality' check for the index. The page exists, but Google doesn't think it's worth showing to users.

This commonly happens with thin content, paginated pages, or pages that are too similar to other content already indexed on your site.

Why it matters

If a page isn't indexed, it cannot rank or drive traffic. This status is a clear signal that Google views the content as low-value or redundant.

Leaving many pages in this state can hurt your overall site authority. It suggests your site contains 'fluff' which can lead to search engines being more selective about crawling your site in the future.

How to fix it

1. Improve content quality

Review the page for 'thin' content. Add more unique information, expert insights, or helpful media to make the page significantly better than competing URLs.

2. Check for duplication

Ensure the page isn't a near-duplicate of another page. If it is, use a canonical tag to point to the primary version or merge the content into one stronger page.

3. Increase internal linking

Link to the page from your highest-authority URLs. A lack of internal links often signals to Google that the page is not a priority for indexing.